Aura Botanics
The Challenge
Aura Botanics had outgrown their WordPress/WooCommerce setup. Their site was slow, difficult to maintain, and couldn’t handle the traffic spikes from their growing social media presence. They needed a premium e-commerce experience that matched their premium product line.
Our Approach
We migrated them to Shopify Plus with a fully headless architecture using Hydrogen and Oxygen. The design language was rebuilt from scratch — clean, minimal, and focused on product photography and storytelling.
Key Decisions
- Headless architecture: Sub-second page loads on mobile through server-side rendering and edge caching
- Custom product pages: Rich ingredient storytelling with scroll-triggered animations
- Klaviyo integration: Automated email flows that now generate 25% of total revenue
- Subscription model: Recharge integration for their refill program
Results
The new site launched with a 0.4s average load time (down from 3.2s), and mobile conversion rates increased by 135% within the first month. Organic search traffic grew 40% in the first quarter thanks to our technical SEO optimizations.
"ScalePod MNL completely transformed our digital presence. Our conversion rate doubled within the first month of migrating to their custom Shopify Plus build."